Jacob Ørskov Rasmussen is head of Plesner’s commercial contracts team and also of the franchise and automotive teams, and he has years of experience in advising Danish and international clients on contractual relationships, both nationally and internationally. Jacob has acquired in-depth knowledge of and experience in a broad spectrum of commercial contract types, including sales and distribution agreements, agency agreements, franchise agreements, logistics and warehousing agreements, facility management agreements and supply agreements, as well as purchasing contracts.

Jacob has extensive experience in franchising, including comprehensive experience in the drafting and negotiation of franchise agreements, Danish and EU competition law related to franchising, and setting up franchise systems in Denmark. Jacob has, among others things, been involved in franchise matters concerning the following brands: Starbucks Coffee, Carl’s Jr. Restaurants, KellyDeli (Sushi Daily), Joe & The Juice, Gucci, Pret A Manger and Flying Tiger Copenhagen.

Jacob has been designated by the International Distribution Institute (idiproject.com) as country expert regarding franchising in Denmark. He is also an expert in relation to distribution and agency law and has years of experience in advising national, international and multinational clients within this legal field.

Jacob furthermore provides legal advice on export control and trade sanctions, contract management, compliance and legal risk management.

The automotive industry is also one of Jacob’s special areas of expertise and he has in-depth knowledge of this industry. Jacob’s clients include car factories and factory-owned and private car importers, as well as banks and financing companies.

Jacob is listed by The Legal 500 EMEA 2016 and 2017 as a ‘recommended lawyer’ in the commercial, corporate and M&A practice area.

In addition, Jacob is listed by Who’s Who Legal: Franchise 2017 and the 2018 edition as a ‘leading franchise lawyer’: ‘Jacob Ørskov Rasmussen receives wide-ranging endorsements for his outstanding contractual practice and specialist experience in the retail sector;’ and ‘Jacob Ørskov Rasmussen stands out as “a commercially orientated and responsive lawyer” and earns plaudits for his “impressive knowledge of franchise law and his commitment to the assignments”.’