Bettina Kövecses is an associate working in the IP and corporate teams in Bird & Bird’s Budapest office. She has in-depth experience in intellectual property matters, including contentious and non-contentious trademark issues, commercial and transactional IP matters and customs measures. She regularly advises small fashion labels, as well as design and architectural companies, on copyright law, branding, licensing, know-how and trade secrets protection. She has advised leading stakeholders in the Hungarian film industry on intellectual property matters such as screenplay, production and performers’ agreements. She also supports clients with general corporate issues, corporate housekeeping and division and merger agreements, with special emphasis on protection and transfer of IP rights in start-up funding. Dr Kövecses graduated from the Eötvös Loránd University faculty of law in Budapest in 2010. Before commencing university she studied English in Auckland, New Zealand for two years. In 2008/2009, she also participated in a scholarship programme at the Saarland University in Saarbrücken, Germany; at the Europa-Institut, the university’s postgraduate and master’s studies institution, she studied, among other topics, EU and German civil law. Currently, she is attending the academic industrial property course of the Hungarian Intellectual Property Office. A member of the Hungarian Trademark Association, the Hungarian Association for the Protection of Industrial Property and Copyright and the Budapest Bar, Dr Kövecses speaks Hungarian, English and German.