Steven Frost is the founder and CEO of Smith & Henderson – a research agency that specialises in serving established franchisors. Since 2011, Smith & Henderson has helped over 100 leading franchise brands, including McDonald’s, O2 (Telefónica Europe) and Mac Tools, a subsidiary of Stanley Black & Decker, measure, benchmark and improve their support, franchisee relations and network performance.

Mr Frost is a British Franchise Association affiliated consultant and regularly writes for the UK franchise trade magazine Franchise World. Mr Frost is also a regular speaker at Smith & Henderson’s annual Best Franchise Conference, which brings together hundreds of franchise professionals to share best practice.