María del Carmen Alvarado is a senior partner in the intellectual property department at Rodrigo, Elías & Medrano Abogados. She advises national and international investors on intellectual property, unfair competition, advertising, transfer of technology, franchising and life sciences. She is a former head of the Distinctive Signs Office at the National Institute for the Defence of Competition and Protection of Intellectual Property. She was also an international lawyer with Frito-Lay Inc in Dallas and president of the Peruvian Association of Industrial Property and Copyrights