Lena is a senior associate in Bird & Bird’s media, entertainment, sport and technology groups, based in the UAE. Having spent several years working in-house in one of the leading technology companies in the world and in a well-known regional e-commerce platform, Lena offers deep insight into clients’ needs in the Middle East. Her key areas of expertise include advising on complex regulatory issues in the fields of data protection and privacy law and innovative and emerging technologies including cloud, artificial intelligence, big data, autonomous vehicles, telecommunications, digital healthcare and media and sport. She also has expertise in negotiating high-value commercial agreements.