Alex Potter

Alex Potter


Alex Potter is a partner in the firm’s antitrust, competition and trade (ACT) group, based in London. He has significant experience in helping clients to obtain merger control approvals around the world for their cross-border transactions, coordinating the clearance effort across multiple jurisdictions and, where necessary, negotiating remedies to remove concerns. He is an EU and UK specialist, and regularly leads complex cases before the competition authorities in Brussels and London.

Mr Potter counsels clients and represents them before the EU and UK authorities on complex abuse-of-dominance and cartel matters, as well as other regulatory investigations. He has often advised parties on their acquisitions of regulated utility companies in the United Kingdom and price control-related issues. His state aid experience includes advising government, government-owned businesses and the private sector on reducing risk and obtaining clearances from the European Commission.

Mr Potter’s experience includes advising The Rank Group Plc on obtaining clearance subject to remedies from the Competition Commission for the acquisition of Gala Casinos; Phoenix Natural Gas on the Competition Commission’s review into the price control determination by the Northern Ireland Authority for Utility Regulation, a case that required the Competition Commission to examine the key importance of regulatory certainty and non-retrospectivity; Sara Lee on the disposal of its household and body care division, including the €1.2 billion sale of its global body care and European detergents business to Unilever, cleared subject to conditions after a Phase II review by the European Commission, and the €320 million sale of its air care business to Procter & Gamble, cleared unconditionally by the European Commission; PetroChina on obtaining EU merger clearance for its oil refining joint venture with INEOS; BAE Systems on obtaining unconditional EU merger clearance for its joint venture with VT Group to consolidate the UK naval shipyards; and Terra Firma on its public bid for East Surrey Holdings plc and its subsequent sale of Sutton and East Surrey Water.

Mr Potter speaks English and French. He has an LLB from the University of Bristol. In 2008/09, he spent 18 months in Beijing, co-heading Freshfields Bruckhaus Deringer’s China ACT group.

Content from this contributor


The Foreign Investment Regulation Review

Edition 9

The Foreign Investment Regulation Review is an in-depth guide to the laws, regulations, policies and practices governing foreign investment in key international jurisdictions. With an eye towards recent developments, it focuses on practical and strategic considerations – including the key steps for foreign investors planning a major acquisition, or otherwise seeking to do business in a particular jurisdiction. 

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