Audrey Lim is a senior associate and has been involved in a wide range of contentious and non-contentious IP and domain name matters.
In recent years, she has worked on matters including the management of global trademark portfolios; intellectual property litigation; reviewing, preparing and drafting local and cross-border assignment, licence and franchise agreements relating to the commercialisation of intellectual property; liquidation matters involving intellectual property assets; merger and acquisition transactions involving intellectual property asset due diligence; and intellectual property advisory work.
In addition, she has advised on domain name disputes and proceedings under the Uniform Domain Name Dispute Resolution Policy administered by WIPO and the Singapore Domain Name Dispute Resolution Policy administered by the Singapore Mediation Centre.
Intellectual property protection is often overlooked or deemed unnecessary by clients who prefer to prioritise other aspects of their businesses. There is, however, a wealth of untapped potential with intellectual property rights that has not been subject to any protection and exploitation. Once unlocked, these could translate into intangible value and benefits and become tactical opportunities to help spur growth.