Emma Croft

Emma Croft

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Emma Croft is an associate at Bird & Bird in the Sydney dispute resolution group, specialising in media and technology disputes, commercial litigation and privacy advice, working for Sophie Dawson and Troy Gurnett.

Emma has a strong background in regulatory matters, particularly in the financial services and media sectors, having previously worked at another international law firm in their technology, media and telecommunications, and dispute resolution and regulatory investigations teams.

She has considerable experience advising on privacy and surveillance matters and has assisted with discovery, drafting court documents and preparing evidence in various disputes and regulatory investigations ranging in size, including assisting to resolve an insurance dispute in respect of a data breach, an OAIC investigation into serious interferences with privacy and various other ASIC and AUSTRAC investigations. Emma also has experience in the consumer and commercial division of the NSW Civil and Administrative Tribunal, having drafted submissions and advice and prepared all evidence in a housing dispute.

In the technology and communications and financial sectors, Emma has advised on regulatory obligations in respect of data, privacy and cybersecurity, and assisted with the negotiation and drafting of various Software as a Service agreements and uplift agreements designed to ensure regulatory compliance, for example with APRA Prudential Standard CPS 234 (Information Security).

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