Steven Bainbridge has experience advising on a wide array of transactions underpinning the sports sector from sponsorship deals to athlete endorsement agreements; anti-ambush marketing strategies; player contracts; broadcasting agreements; merchandising and licensing agreements; player disciplinary issues; and varied venue management arrangements.
After three years as general counsel at F1’s iconic Yas Marina Circuit, he rejoined Al Tamimi & Company to head up the region’s first dedicated sports law practice, which has since grown rapidly to include key advisory roles representing individuals, corporate entities, governing bodies and institutions in connection with events spanning motorsports, horseracing, triathlons, MMA, cycling, golf, tennis, cricket and football.
Previously, Mr Bainbridge spent a number of years in the Far East at one of the largest law firms in Japan where he represented clients advising, negotiating and drafting documentation for broadcast rights and entertainment contracts in connection with events including FIFA World Cups and X-Games, PGA tour sponsorships, videogame licensing, stadium naming rights and athlete endorsement deals.
As regional head of Al Tamimi & Company’s sports and events management practice, Mr Bainbridge draws on talent from 16 offices across nine countries to manage and deliver specialised services to the region’s dynamic sports sector.
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