I OVERVIEW OF M&A ACTIVITY

One hundred and seven deals were publicly disclosed in Hungary in 2018, reflecting a decreasing M&A market when compared with 133 published deals in 2017.2 The estimated size of the M&A market also decreased by 17 per cent in terms of value versus 2017. As in previous years, real estate was the most active industry in Hungary ahead of technology and consumer products. Share of inbound transactions increased from 28 per cent in 2017 to 40 per cent in 2018.

ii GENERAL INTRODUCTION TO THE LEGAL FRAMEWORK FOR M&A

The main source of legislation governing M&A activity and corporate governance in Hungary is Act V of 2013 on the Civil Code (Civil Code), and specifically Book Three, which contains the general rules applicable to all forms of legal persons, including high-level rules on the transformation, merger and demerger of legal persons, and sets forth definitions of the types of legal transformations allowed by Hungarian law.

The provisions constituting the legal framework for transactions in Hungary implemented by way of transformations, mergers or demergers may be found in Act No. CLXXVI of 2013 on the Transformation, Merger and Demerger of Certain Legal Persons (Transformation Act). This contains the prerequisites and procedures to be followed in the case of a company transformation, and the documentation, transparency and financial requirements of mergers, demergers and spin-offs, prescribing specific rules for companies limited by shares, especially in the field of audit and management reports.

In the event that a company involved in a merger is not domiciled in Hungary but in another country of the European Union, in addition to the provisions of the Civil Code and the Transformation Act, the rules laid down in Act CXL of 2007 on Cross-Border Mergers of Limited Liability Companies (Cross-Border Mergers Act) shall also be observed. The Cross-Border Mergers Act serves the implementation of Directive 2005/56/EC of the European Parliament and of the Council of 26 October 2005.

The procedural aspects of registering M&A in Hungary are set forth in Act V of 2006 on Public Company Information, Company Registration and Voluntary Liquidation (Company Procedures Act). The Company Procedures Act lists the specific documents to be prepared and submitted to court to register a merger or acquisition, and sets out the applicable procedural requirements.

Part Three of Book Three of the Civil Code provides for the regulation of business associations, regulating in Chapter No. XV the aspects of the acquisition of majority interests (i.e., the direct or indirect purchase of 75 per cent of the voting rights) in limited liability companies and private companies limited by shares. These rules set forth a special statutory tag-along right obliging a shareholder who acquires a majority interest to purchase the shareholdings of the other shareholders at least at equity value if such other minority shareholders wish to sell their stake after the acquisition.

Act CXX of 2001 on the Capital Market (Capital Market Act) contains essential rules on issuing and offering securities. Such rules must be observed if any of the target companies concerned with an M&A transaction is a company limited by shares. In respect of publicly traded companies, the Capital Market Act sets forth the specific provisions for the acquisition of majority interests in public companies limited by shares, such as reporting obligations, initial public offerings and minimum offer prices. Tender offers and M&A activity in the financial sector are controlled and approved by the Hungarian National Bank, which became the general supervising authority of financial institutions and markets in 2013. Act CXXXIX of 2013 sets out the scope of activity and the procedural rules applied by the Hungarian National Bank.

In the field of M&A legislation, special rules apply to companies engaged in the energy, media and financial sectors. The acquisition and transformation of such companies may also require the prior approval of the competent regulatory bodies, setting further preconditions and documentation requirements for carrying out a successful merger. The competent authorities for these sectors include the Hungarian Energy and Public Utility Regulatory Authority, the National Media and Infocommunications Authority and the Hungarian National Bank, respectively.

Irrespective of the industry or sector concerned, M&A reaching a certain market threshold shall be reported to, or approved by, the Hungarian Competition Authority (GVH). The reporting obligations and the rules for approval are set forth in Act LVII of 1996 on the Prohibition of Unfair Trading Practices and Unfair Competition.

Besides the above acts and laws, significant parts of foreign investments in Hungary are also protected by way of bilateral investment treaties (BITs). BITs grant basic rights to foreign investors in compliance with international standards, and enable them to seek remedies before international forums if their right to fair and equitable treatment should be violated.

iii DEVELOPMENTS IN CORPORATE AND TAKEOVER LAW AND THEIR IMPACT

i Amendments to the Civil Code

Amendments were made to the Civil Code to clarify or eliminate ambiguities in the new act, as well as to achieve compliance of the act with other laws.

After an essential amendment to the Civil Code in 2016 eliminating concerns about the undesired personal liability of managing directors in relation to third parties, which made it clear that (except in the case of a managing director causing damage intentionally) instead of a managing director being directly and personally liable, a legal entity shall be liable in relation to third persons if its managing director caused damage to a third person when acting in his or her capacity as managing director, and other notable modifications concerning rules of dividends and collateral, in 2017 further material amendments were brought about in relation to securities.

The regulation of securities was replaced with a new and simplified regime: on the one hand, legal rules outside the Civil Code will have to be observed in depth for detailed rules of securities; on the other, the new unified regulation for dematerialised and printed securities leaves room for legal interpretation as to whether certain rules pertain to dematerialised or printed securities only, or to both of them.

Although the Civil Code compiles the general rules of securities, and detailed rules are incorporated into other pieces of law, it is also worth mentioning that a new act regarding bills of exchange was introduced at the end of 2016, effective from 2017. Besides remaining compliant with the relevant convention regarding bills of exchange, such new legislation contains rules falling within the competence of the Member States, and includes modernised procedural rules applicable in lawsuits regarding bills of exchange.

ii Financial and banking regulations

The most important drivers of recent changes in Hungarian financial regulations that can affect M&A transactions have been amendments of the law in relation to implementing EU rules and the introduction of national rules to supplement directly applicable EU regulations. With effect from January 2018, the Hungarian legislator transposed Directive 2015/2366/EU on payment services in the internal market and Directive 2014/65/EU on markets in financial instruments (MiFID II Directive), which led to the amendment of the Banking Act,3 the Investment Services Act4 and the Capital Markets Act, and to the adoption of a new Decree 35/2017 (XII.14) of the Hungarian National Bank on the provision of payment services.

Amendments to the Investment Services Act include the transposition of the MiFID II Directive.

The Hungarian National Bank adopted amendments to its recommendations in connection with risk assessment of encumbered assets and the restructuring of jointly financed corporate debtors.5 Although these recommendations are not legally binding, they have soft law effect in the Hungarian financial sector due to the fact that the Hungarian National Bank is the supervising authority of the financial market.

Pursuant to these recommendations, the Hungarian National Bank set out a guideline to credit institutions regarding which assets are qualified as encumbered assets. Generally, any asset is deemed as encumbered if the asset is pledged or is subject to any dealing as a security or for improving an institution's credit rating, and cannot be freely withdrawn from such dealings. As a non-exhaustive list, the encumbrance may arise from, inter alia, secured payment guarantees, securities granted for dealings on derivatives, security agreements, secured financing agreements and secured bond issuing. Based on the recommendations, the Hungarian National Bank requires that a risk assessment of encumbered assets includes an evaluation of risks arising from changes in the value of the encumbered assets, and the risks and characteristics of local markets. Furthermore, credit institutions are required to monitor the level of encumbrance over the encumbered assets, the reason for encumbrance, the amount of assets free of encumbrance and any changes thereof.

Upon the restructuring of jointly financed debts, the Hungarian National Bank requires constructive, good-faith negotiations between creditors and a debtor. It is recommended that the creditors involve independent advisers to reach a mutual agreement in the restructuring phase, and credit institutions should develop internal policies about the restructuring of debts, which policies are in line with their general strategy in connection with non-performing corporate loans. The Hungarian National Bank recommends that credit institutions not only calculate the direct operation costs of the debtors when granting a bridge loan: they shall also evaluate whether the payment of any taxes and publicly due burdens may be included in the scope of the bridge loan to avoid any enforcement of such obligations, which could endanger the restructuring procedure. Creditors shall require that the debtor put forward a plan to maintain continuous operation and to give regular updates of its financial status. Creditors shall also check and ensure that the bridge loan does not breach any obligations of the debtor towards any creditors that are not participating in the restructuring procedure. In the event that such breach is threatening, the consent of that creditor to the bridge loan shall be required. The Hungarian National Bank considers a restructuring effective if the continuation of the debtor's operation is restored and the debtor remains able to discharge its obligations following the restructuring.

iii Administration and proceedings

Pursuant to changes introduced in 2016, administrative aspects of transactions have become simpler and more client-friendly. Under an amendment to the Company Procedures Act, changes in company data (including the deletion of a company from the company registry) are now reported to all the competent authorities by the Hungarian court of registry, instead of the company (or its legal successor) having to notify all the relevant authorities separately. Furthermore, certain changes in company data may now be reported to the court of registry free of any procedural fees. In 2017, the registration of certain corporate changes became quicker for companies limited by shares, and a specific procedure was regulated for private companies limited by shares for going public.

As a consequence of a new codex on Hungarian civil proceedings, adopted in 2016 and coming into force as of 1 January 2018, further changes have arisen regarding certain aspects of company proceedings, and remarkable changes have been introduced regarding litigation that also affect potential litigation related to companies or transactions. Increased attention will have to be paid to such new rules to successfully proceed and litigate under the new civil proceedings regime.

Further changes implemented in 2017 aimed at ensuring compliance with relevant EU legislation on connecting company and commercial registers of the Member States (BRIS) and facilitating the operation of a unified system of electronic administration in relation to companies. The modifications of the Cross-Border Mergers Act implemented in 2017 aimed at the transposition and further harmonisation of Hungarian national law with EU law, including Directive 2005/56/EC of the European Parliament and of the Council, Directive 2009/109/EC of the European Parliament and of the Council and Directive 2012/17/EU of the European Parliament and of the Council in respect of cross-border mergers and the related registers, reporting and documentation obligations.

Although it is not a new piece of legislation, a trend significantly affecting companies in 2018 was the increasing requirement of compliance with the General Data Protection Regulation. Such compliance is now thoroughly observed in the course of M&A transactions, and a number of investors and purchasers have required targets and sellers to ensure compliance to the best of their abilities.

In 2018, the Parliament adopted the Security Review Act.6 Under the Act, transactions requiring ministerial approval (i.e., they may not be implemented before such approval is granted) are:

  1. those to be carried out by a foreign investor (an investor resident or registered in a country outside of the EU, the EEA or Switzerland);
  2. those relating to certain specific strategic activities (activities concerning national security such as defence, dual-use products, cryptography and wire-tapping products, government IT services as well as key services in the financial, energy and telecoms sectors); and
  3. those whose implementation is considered a triggering event (e.g., acquisition of at least a 25 per cent (10 per cent in the case of a publicly listed company) ownership ratio – direct or indirect – in an existing or newly founded Hungarian company); those registering a Hungarian branch office for the purpose of carrying out strategic activities; or those extending the scope of their activities of a Hungarian company to strategic activities.

iv FOREIGN INVOLVEMENT IN M&A TRANSACTIONS

Although the deals with the highest transaction value in 2018 involved foreign parties, as in previous years, the Hungarian market was dominated by domestic transactions (where both the target and the buyer were Hungarian), representing 48 per cent of all disclosed transactions in 2018 over foreign transactions.

Regarding transactions related to foreign targets or buyers, inbound transactions were also dominant (40 per cent of the disclosed transactions). Inbound foreign investments came from the UK, France, Switzerland and the Czech Republic.

Outbound transactions remained at a rather low level (12 per cent of all disclosed deals)

v SIGNIFICANT TRANSACTIONS, KEY TRENDS AND HOT INDUSTRIES

Considering publicly disclosed transactions, the absolute leading sector in terms of the number of deals in 2018 was real estate, with 27 deals, which is the same number that was seen in the previous year.

The second sector behind real estate was technology, where there were 15 transactions published in 2018, an increase from the 11 during the same period in 2017.

Further active sectors in 2018 were consumer products and retail, healthcare and banking and capital markets.

In line with the previous year, strategic investors were in a majority in Hungary in 2018. Approximately 74 per cent (79 deals) of the deals were executed by strategic investors.

vi FINANCING OF M&A: MAIN SOURCES AND DEVELOPMENTS

In the past couple of years, financial institutions have cleared significant parts of their non-performing loan (NPL) portfolios from their balance sheets either by selling them to third-party bidders, or by restructuring them into subsidiaries to operate and manage the NPL portfolios separated from the parent financial institution. Consequently, in recent years, many transactions have focused on the restructuring of currently existing debts and portfolios. In 2017, corporate lending increased by 10.4 per cent.7 Within such dynamic increase, the credit amount granted to small and medium-sized enterprises (SMEs) increased by 12 per cent. The increase in the market was also influenced by sizeable single transactions. The largest expansion was seen in the energy sector, with a 38 per cent increase since 2016,8 which included the acquisition of the Mátrai Power Plant by Opus Global Nyrt.9

Because of the divestment of NPL portfolios and the financial crisis, several Hungarian financial institutions have adopted a more specialised focus and policy in relation to the projects and investments they are willing to finance. Knowing these policies and the drivers of credit institutions can be a key factor when selecting a financier. Therefore, choosing experienced advisers on the borrower side who can also support investors in selecting the right financier for their project has become even more important. Nevertheless, in general, banks are competing for good projects and investors after years of deleveraging in the Hungarian economy. Based on a report of the Hungarian National Bank, in the last quarter of 2017 financiers loosened their strict criteria on corporate lending. Banks are calculating further growth in the outstanding credit amount (substantially as long-term credits). Subsidised loans and financing are also available to certain investments and projects (e.g., renewables). However, access to these is rather limited.

Interest rates for credits denominated in Hungarian forints or in a foreign currency decreased in 2017. Credits are generally granted in Hungarian forints or in euros. However, changes in the currency exchange rate still pose a risk. Since the beginning of April 2018, the forint/euro exchange rate has deteriorated by 3.5 per cent, and at the time of writing, it currently stands, with minor fluctuations, at 319 forints to one euro.10

Equity funds are also active in Hungary. Such funds are mainly either financed by the state, state-owned institutions and entities, or by the European Union. Although private equity funds are present in Hungary, their activity level and net investments are still low in the whole CEE region. The share of private equity funds from the overall volume of transactions has not significantly developed in recent years.

To facilitate the lending activities of private equity, the Hungarian National Bank and the state-owned Exim Bank have launched several equity funds, including hedge funds. These funds have clear investment policies to support and promote projects and transactions that are beneficial for Hungary's public affairs. Additionally, in 2017 multiple private equity funds were created to finance acquisitions of specific strategic companies (e.g., the acquisition of MKB Bank Zrt by Metis Private Equity Fund). Although these private equity funds took part in large transactions, the aggregate volume of funds held in such companies is still relatively low compared to other regions.

Furthermore the government, co-financed by the European Union, is making new funds available to the investment market. Such new investment funds will support mainly SMEs and research and development projects.

vii EMPLOYMENT LAW

There have been no major legislative changes in the employment rules in connection with corporate transformations in Hungary in the past couple of years. However, we are experiencing a slight change of focus when it comes to mergers or acquisitions of businesses also involving a transfer of personnel. The Hungarian labour market has always been sensitive to such changes. Corporate changes and reorganisations have often been associated with mass layoffs, and recently, in several instances, the closure of plants and business units as well. In general, trust in employers is usually lower than it is in Western Europe. Consequently, this may cause loss of talent or key personnel even before the conclusion of a transaction. Therefore, in the course of a transaction, communication is of paramount importance, and it is similarly vital to maintain good relationships with employee representatives, and to pay attention, to retain key personnel to safeguard operations and preserve the business potential of a target.

It is usual to decide early in the planning phase of a transaction whether the employees of the target will be retained by the purchaser. Rules pertaining to mass layoffs and transfers of undertakings, including the protection of employees' rights, are harmonised with the respective EU directives and remained unchanged in 2018. However, beyond the general rules on the protection of employees, and consultation and announcing obligations, individual communication with employees is just as important both in the case of a mass layoff and in an M&A transaction in which the employees of the transferred business unit are intended to be retained.

Considering that shortages can be experienced on the Hungarian market for several key workforce positions, retention of key staff can sometimes be more challenging than layoffs. In several cases, interim loyalty or other types of incentive schemes may be of great help for a purchaser in retaining experienced and valuable staff. Sometimes, putting restrictive covenants in place specifically for the purposes of a transaction may also work well.

viii TAX LAW

Under Hungarian law, specific rules regarding M&A, spin-offs and divisions of companies are regulated by Act LXXXI of 1996 on Corporate Tax and Dividend Tax, which has to be interpreted together with the general rules of the Hungarian civil law on business associations.

i Corporate tax

The biggest recent change in the legislation relevant to M&A and companies in Hungary is the change in the corporate income tax rate.11 Until the end of 2016, the corporate income tax rate was 10 per cent of the positive tax base (accounting profits adjusted with certain items) up to 500 million forints, and 19 per cent above 500 million forints. From the beginning of 2017, the corporate income tax rate is 9 per cent of the positive tax base, regardless of any threshold.

As of 2018, large companies in the central region of Hungary are entitled to a tax credit under certain circumstances, including for investment projects resulting in product diversification or new procedural innovation; and for investment projects with a value of at least 6 billion forints, and of at least 3 billion forints in the case of investment projects serving to create jobs.

Again as of 2018, favourable corporate tax rules for notified shares may be applied also for shareholdings under 10 per cent.

ii Revaluation of assets and tax base adjustments

In the case of a transformation of a company structure, fixed assets (+/-), liabilities (+/-), receivables (-) and provisions (+/-) can be revaluated.

The corporate tax base normally has to be adjusted by the revaluation difference mentioned above at the predecessor, and by the difference between the accounting net book value and fiscal net book value of tangible and intangible assets at the predecessor and in the case of a spin-off at the successor (in the tax year of the transformation).

However, in the case of preferential company transformations it is possible to avoid corporate tax adjustments. The conditions for the preferential company transformation status are that both the predecessors and successors must be companies, none of the shareholders of the predecessors acquire more than 10 per cent cash over the acquisition of shares of the successor and there is no change in the proportion of the shareholders in the case of a spin-off (a merger into the only shareholder of a one-person company is also considered to be a preferential transformation).

In the case of a preferential company transformation, corporate tax adjustments may be avoided if the following conditions are met: the successor keeps a record of all assets and liabilities taken over from the predecessor as if no reorganisation had taken place (it has to continue the records with the same purchase value, and accounting and fiscal net value); the deed of foundation of the successor refers to this liability; and the preferential company transformation status is referred to in the corporate tax return of the predecessor.

iii Asset deals

A sale of assets of a company is usually subject to corporate tax. The taxable profit is the difference between the selling price and the fiscal net book value of the assets. However, it is possible to avoid corporate tax impacts in the case of a preferential asset deal where an independent division of the company (with its own structure, assets and ability to operate) is sold to a buyer in exchange for the acquisition of shares.

Similar to a preferential company transformation, the special rules can be applied if:

  1. the asset transfer agreement lists all assets, liabilities and accruals (including purchase values, net accounting and fiscal book values), and has a declaration to apply special accounting rules;
  2. the buyer keeps all assets taken over in its books as if no asset deal had taken place (e.g., it continues the records with the same purchase value, accounting and fiscal net value as taken from the seller); and
  3. the seller reports the preferential asset deal status in its corporate tax return.

iv Real estate companies

A transfer of real estate may be subject to property transfer duty not only in the case of an asset deal but also a share deal, if a company is considered to be a real estate company having at least 75 per cent real property within its total assets (not including cash, receivables and accruals). The general transfer duty rate payable by the buyer is 4 per cent up to 1 billion forints and 2 per cent over such amount. This regulation is applicable to indirect owners as well, but there are exemptions for related companies having a registered principle business activity of real property selling, leasing or management.

v Transfer pricing

As of 2018, a new transfer pricing regulation came into force.12 The aim of the new regulation is to introduce changes to comply with the requirements set forth by the EU Joint Transfer Pricing Forum.

ix COMPETITION LAW

i New turnover thresholds

As of 15 January 2017, new turnover thresholds were introduced into the Hungarian merger control law. According to these, a concentration shall be notified to the GVH if the aggregate net turnover in and from Hungary of all undertakings concerned exceeded 15 billion forints in the last audited financial year, and the net turnover in and from Hungary of each of at least two of the undertakings concerned exceeded 1 billion forints in the last audited financial year (this latter threshold was raised from 500 million forints).

Even if the above thresholds are not met, the GVH may investigate a transaction within six months after its implementation if it is not obvious that the merger would not have a significant impediment on effective competition, in particular by creating or strengthening a dominant position; and the aggregate net turnover in and from Hungary of all undertakings concerned exceeded 5 billion forints in the last audited financial year. In such cases, however, no suspension obligation applies.

According to a GVH notice, a concentration shall be regarded as obviously not significantly impeding effective competition if the parties' combined market share does not reach 20 per cent on any overlapping (horizontal) markets or 30 per cent on vertically related markets (or, where such market shares are reached, the market share increment stemming from the concentration is below 5 per cent).

ii Calculation of turnover

The recent amendments have introduced a change in the calculation of turnover of Hungary-based companies. Prior to the amendments, in the case of entities incorporated in Hungary, all of their net turnover, whether from sales within or outside of Hungary, had to be taken into account. As of 15 January 2017, again in the case of Hungary-based entities, it is only the net turnover from sales into Hungary that shall be taken into account for the purposes of the turnover calculation (i.e., export sales shall be deducted).

iii Procedure and filing fee

Transactions that obviously do not significantly impede effective competition will be cleared within eight calendar days (fast-track procedure). A formal merger control procedure will only be initiated in cases where, on the basis of a notification, such impediment on effective competition cannot be obviously excluded, where the notification is regarded as incomplete by the GVH or where the special approval of the Media Council is required.

In the case of fast-track procedures, the filing fee is reduced to 1 million forints. The filing fee for regular Phase I and Phase II proceedings has remained unchanged (altogether, 4 million forints for Phase I procedures and 16 million forints for Phase II procedures).

iv Recent developments in case law

Since 2016, the GVH has begun imposing significant procedural fines in merger control proceedings for incomplete or incorrect data supply. In cases Vj-33/2016 and Vj-1/2017, following the issuance of a clearance decision, the GVH discovered that the notifying parties had provided incorrect information regarding the group structure or the relevant markets. These clearance decisions were therefore revoked, and substantial procedural fines (7 million forints to 75 million forints) were imposed. The GVH has also been recently more vigilant in cases concerning a breach of the suspension obligation: for example, it imposed such fines in early 2018 in case Vj-44/2017.

x OUTLOOK

As a consequence of a new codex on Hungarian civil proceedings adopted in 2016, which came into force as of 1 January 2018, further changes have arisen regarding certain aspects of company proceedings, and remarkable changes have been introduced regarding litigation that also affect potential litigation related to companies or transactions. Such new rules will have to be paid increased attention to successfully proceed and to litigate under the new civil proceedings regime. The coming months or years will be a notable period for the interpretation and practice of the new procedural rules to crystallise.

Legislation has been adopted to simplify registrations and make official proceedings simpler and quicker, which may have a positive impact on registration proceedings related to M&A transactions. Among other things, to simplify the registration of company data, commercial courts will be notified by certain other authorities to register changes to certain data of persons registered in a company's registry automatically or ex officio, sparing the registration of such changes by the company in separate proceedings.

Compliance with the General Data Protection Regulation is still a continuing trend, and some aspects are expected to be crystallised in practice.


Footnotes

1 József Bulcsú Fenyvesi and Mihály Barcza are partners at Oppenheim Law Firm.

3 Act CCXXXVII of 2013.

4 Act CXXXVIII of 2007.

5 Recommendations 6/2017 (V.30) and 14/2018 (III.6) of the Hungarian National Bank.

6 Act LVII of 2018.

7 Lending activities report March 2018, published by the Hungarian National Bank, www.mnb.hu/kiadvanyok/jelentesek/hitelezesi-folyamatok/hitelezesi-folyamatok-2018-marcius 

8 M&A Barométer Magyarország 2017, published by Ernst &Young Tanácsadó Kft.