Bird & Bird LLP

Bird & Bird is an international law firm with a unique reach in business strategy matters combining exceptional legal expertise with broad sector specialisation and creative thinking to help clients achieve their business goals. With more than 1.450 legal professionals around the world with in-depth legal expertise in the areas of intellectual property, new technologies, data protection, banking and finance, competition, litigation and dispute resolution, real estate, commercial, tax and labour law, among others, it is the only international law firm with a presence in Denmark, Finland and Sweden, which gives a strategic position to support companies looking to invest in the Nordic region. Specialised working groups in Africa, India, Japan and Russia as well as collaboration agreements with local law firms consolidate the firm’s presence in the most important jurisdictions. Three key aspects differentiate Bird&Bird from its competitors: in-depth sector knowledge, excellence in client service and international reach.

Bird&Bird provides legal advice across multiple industry sectors including Life Sciences, Information Technology and Telecommunications, Energy and Infrastructure, Banking and Financial Services, Retail, Media and Sports.

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The Franchise Law Review

Edition 8

Since the publication of the seventh edition of The Franchise Law Review, the major economic and geopolitical developments that we would expect to have a significant impact on world trade have been dwarfed by the impact of the coronavirus pandemic. Covid-19 has had a devastating effect on the global economy and despite the advent of vaccines and the roll-out of national vaccination programmes, it is likely to continue to do so for some time to come.

The International Hotel Law Review

Edition 1

The hotel sector has evolved. A lot. It is now a far cry from the coaching inn and the ‘Mom and Pop’ motel, and those who wish to own a hotel no longer have to be involved in its operation. There is no need to put a mint on the pillow, fill the ice buckets or even visit the property. If an investor so chooses, a hotel can remain a line on a balance sheet and no more. This apparent cut in complexity is not, however, reflected in the sector’s legal demands.


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