Bird & Bird is a fully integrated leading international law firm. Our gambling group works seamlessly across our 30 offices spanning numerous key gambling jurisdictions in Europe, Asia-Pacific, Middle East and North America.

Bird & Bird's long-term strategic focus has been on industries that are being disrupted by technology. Part of a global firm, and surrounded by first class practices in intellectual property, data protection, technology, dispute resolution, corporate and other disciplines key to our clients, our gaming lawyers are genuinely proud of the expert knowledge, deep sector insight and outstanding service the team provides.

At Bird & Bird our international gambling group is spearheaded by leading individuals in key jurisdictions who are passionate about the sector, and have many years of experience working with many of the biggest, best known and most innovative gambling businesses in the world. We are particularly strong in jurisdictions undergoing imminent or recent regulatory change, including the UK, Sweden, the Netherlands, Poland, the Czech Republic and Hungary.

We advise on much more than just gambling regulation. Our clients frequently turn to us for advice in key areas such as commercial contracts, data protection, marketing and consumer law, intellectual property, competition law, corporate transactions and litigation work. We advise on virtually every area of legal expertise required by gambling organisations, helping you to navigate the challenges presented by the ever-changing environment.

Our gambling advice encompasses:

  • Regulatory and licencing requirements and issues
  • Commercial contracts, including software and game licensing, hedging, sponsorship and media rights agreements
  • Technology agreements, including platforms and infrastructure, and payment services
  • Advertising and consumer
  • Corporate and tax advice
  • Competition and EU law challenges and compliance
  • Protection and exploitation of intellectual property rights
  • Dispute resolution
  • Data protection issues, including GDPR and compliance

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