Our equal focus on commercial matters and regulatory/contentious matters means our clients benefit from a one-stop-shop for sports law advice. 

Broadcasting and new media

We advise on the grant, exploitation, and protection of media rights to premium sports properties across all media platforms, from host broadcasting and production arrangements through to the structuring and tendering of rights packages, the drafting and negotiation of rights agreements, regulatory and competition advice, and dispute resolution.

Event organisation, venues and tours

We advise on all aspects of the staging of major sports events and competitions, including commercial issues such as the sale of broadcasting and sponsorship rights and ticketing, merchandising together with regulatory advice. We also protect commercial programmes through anticounterfeiting and anti-ambush marketing activities.

Licensing and merchandising

We advise on the sale and acquisition of licensing rights to leading sports brands, on licensing strategy, licensing terms and conditions, premium promotions and tie ins, contractual disputes, brand protection and anti-counterfeiting.

Sponsorship and sponsors

We advise rights holders and sponsors on the creation, protection and exploitation of sponsorship rights to blue chip sports properties, including advising on the structuring of commercial rights programmes through to the drafting and negotiation of contracts and assistance with implementation and disputes. We also advise on intellectual property protection and enforcement, anti-ambushing campaigns, the integration and delivery of sponsorship rights through broadcast and other platforms, competition law and tax

Rights protection

We advise sports rights owners on how to protect the commercial rights in their events and other sports properties, unauthorised exploitation (piracy, ambush or other rights infringement) by third parties.

Bird & Bird Szepietowski i wspólnicy sp.k.
ul. Księdza Ignacego Jana Skorupki 5
00-546 Warsaw

Tel: +48 22 583 79 00
Fax: +48 22 583 79 99