Bird & Bird is an international law firm, with more than 1,100 lawyers in 28 offices across Europe, the Middle East and Asia-Pacific.

We specialise in delivering expertise across a full range of legal services, including commercial; corporate; EU and competition; franchising; intellectual property; dispute resolution; employment; finance; and real estate matters.

The key to our success is our constantly evolving sector-focused approach. To better meet our clients' needs, we have developed deep industry understanding of key sectors, including aviation and defence, energy and utilities, financial services, food and beverage, healthcare, life sciences, retail, media and sport. 

Our global franchising, licensing and multi-channel strategies group comprises some of the world's leading experts in the field. We work with our clients to determine the most effective expansion strategies both within their domestic markets and internationally, advising on:

  • Franchising
  • Licensing
  • Distribution
  • Agency 
  • Multi-channel & hybrid
  • structures

While we act for some of the world's best known brands, we are also committed to helping small and medium-sized businesses achieve their growth objectives. As leading franchise and commercial agreements experts, we share our experience to help our clients avoid and minimise the risk of dispute. Where disputes do arise, our dedicated litigation specialists advise on all stages of the dispute resolution process, including domestic and international arbitration and litigation.

Our global experience spans many sectors, with particular expertise in: 

  • Food and beverage
  • Retail, hospitality and leisure
  • Healthcare
  • Education
  • Service based concepts

4/F Three Pacific Place
1 Queen’s Road East
Hong Kong
Tel: +852 2248 6000
Fax: +852 2248 6011