The Gambling Law Review: Australia


i Definitions

In general terms, for an activity to be classified as gambling in Australia, it must involve the staking of money or other valuable consideration of real-world value on the outcome of an event determined in whole, or in part, by chance and with the objective of winning a prize.

Where an activity does not satisfy these criteria, it is not generally considered to be gambling under Australian law.

'Trade promotions', being free-to-enter competitions for the promotion of trade,2 are also regulated under gambling legislation in each Australian state and territory. These competitions are subject to specific restrictions and, in certain jurisdictions, are only able to be conducted where a permit has been issued by the relevant regulator.

Fantasy sports operators have existed in the Australian market for some years. Initially, they were regulated as a form of trade promotion, whereas now they are treated by regulators as a form of bookmaking.

No specific regulation of 'pool betting' exists in Australia. Exclusive licences are granted to totalisator operators in all Australian jurisdictions. These operators are licensed to accept bets relating to a contingency (generally, the outcome of a racing or sporting event), which are then contributed to a pool that is paid out by reference to successful bets (after the operator deducts a percentage of the pool as commission, as well as various fees and taxes).

Spread betting and betting on financial products are regulated by the Corporations Act 2001 (Cth). To be conducted legally, operators must obtain an Australian Financial Services Licence. These products are regulated under a different regulatory regime to gambling products; however, in certain circumstances, a sports betting licence may also be obtained.

ii Gambling policy

In Australia, there is a general prohibition in all jurisdictions on the conduct and promotion of gambling. Legislative exemptions exist for gambling activities that are conducted under a licence. These activities include:

  1. lotteries (both in venue and online);
  2. wagering and sports betting (both in venues and online);
  3. electronic gaming machines, slot machines, or 'pokies' (just in venues); and
  4. land-based casinos where casino games, including poker, baccarat and blackjack (among others), can be played.

The paternalistic approach to the regulation of gambling services by Australian federal and state governments is a response to the concerns that arise from the adverse social consequences associated with gambling.

However, gambling has long been a part of Australia's culture and identity and, together with racing and sport, is well established in the national consciousness. State and territory-based regulation of gambling in the early 20th century marked the beginning of the legislative regime in place today. With the introduction of online wagering in the late 20th century, the industry continues to flourish, despite the continuing conflict between the economic returns provided by the gambling sector to state and territory governments, and sporting and racing bodies, and the pressure for governments to take action to minimise problem-gambling behaviour.

iii State control and private enterprise

Historically, lottery and totalisator operators were government-owned entities. Almost all states and territories (Western Australia being the exception in respect of its totalisator and lottery) have corporatised and privatised these gambling operators. All leading gambling businesses in Australia (many of whom are listed) conduct business under a licence granted by a state or territory government (or regulator).

The principal licensed gambling operators are:

  1. Tabcorp Holdings Limited (Tabcorp), which, since combining with Tatts Group Limited (Tatts) (see Section VIII, below) has the exclusive right to conduct both lotteries and totalisators (and off-course betting) through retail outlets in Queensland, Tasmania, New South Wales, Victoria, South Australia, the Australian Capital Territory and the Northern Territory;
  2. The Star Entertainment Group Limited (The Star), which operates casinos in Sydney and in South East Queensland;
  3. Crown Resorts Limited (Crown Resorts), which operates casinos in Melbourne and Perth (and Sydney by 2024) and also conducts a betting exchange, Betfair;
  4. Sportsbet Pty Limited (Sportsbet), a sports bookmaker which is owned by Flutter Entertainment;
  5. BetEasy Pty Limited (formerly, CrownBet, now owned by The Stars Group), a sports bookmaker that acquired William Hill's Australian operation in 2018, and is due to merge with Sportsbet (and conduct business under the 'Sportsbet' brand) as a result of the merger of The Stars Group and Flutter Entertainment, which is anticipated to be finalised in late 2020 (see Section VIII, below); and
  6. Aristocrat Leisure Limited, Ainsworth Game Technology, Scientific Games Australia, Konami Australia, International Game Technology (IGT) and Aruze Australia (all being suppliers of gaming machines).

In Western Australia, the totalisator and lottery are conducted through state-owned corporations, respectively operated by Racing and Wagering Western Australia and LotteryWest. However, the Western Australian government announced in late 2018 that it is conducting a tender process in respect of the exclusive licence to operate the state's totalisator. The tender process remains ongoing.

Separate exclusive licences are also issued in each state and territory in respect of the conduct of Keno games in land-based retail venues.

The right to operate a casino has been the subject of an exclusive licence in the relevant jurisdiction, save for Queensland, New South Wales and the Northern Territory. The recent issue of new casino licences in New South Wales and Queensland is discussed further in Section II, below.

Wagering services are not only provided by totalisator operators (who also provide fixed-odds betting services) but also by on-course bookmakers (some of whom also operate online) and corporate bookmakers (mostly licensed in the Northern Territory).

iv Territorial issues

As mentioned in subsection iii, above, licences to conduct gambling are issued by the relevant state or territory government (or regulator) including those listed in Section II, below. Traditionally, gambling was conducted solely in venues. However, as a result of new technologies and the challenges posed by gambling monopolies in most Australian states and territories, a number of gambling businesses (particularly in the wagering sector) are licensed to conduct gambling remotely. This includes corporate bookmakers, most of whom are subsidiaries of leading European online betting companies.

However, it is generally understood under principles of Australian constitutional law that gambling services provided under a licence issued in any state or territory of Australia are able to be provided to residents of other Australian states and territories. This principle was confirmed by the decision of the High Court of Australia in Betfair Pty Ltd and another v. Western Australia (2008) 244 ALR 32.

Each licensing jurisdiction imposes different licence conditions on its licensed operators, by reference to the relevant legislation. Most online corporate bookmakers, for example, are licensed in the Northern Territory by the Northern Territory Racing Commission (NTRC).

v Offshore gambling

In 2001, the federal government enacted the Interactive Gambling Act 2001 (Cth) (IGA) which prohibits the provision of 'interactive' (or online) gambling services with an 'Australian customer link'. The IGA is enforced by the Australian Communications and Media Authority (ACMA) and the Australian Federal Police. In September 2017, the IGA was amended by the Interactive Gambling Amendment Act 2017 (Cth) (IGA Amendment Act) in response to claims that the existing legislation was ineffective as a means of deterring unlicensed offshore gambling operators from providing services to Australian residents.

The amendments, among other things, increased penalties, expanded existing aiding and abetting offences, clarified the prohibition on the use of VoIP technology by licensed wagering operators to facilitate in-play betting services, banned the provision of lines of credit by wagering operators and granted the ACMA greater investigative and enforcement powers, including the power to issue formal warnings and infringement notices.

Broadly speaking, the IGA prohibits the provision of 'prohibited interactive gambling services' (the Section 15 Offence) and 'regulated interactive gambling services' without an Australian licence (the Section 15AA Offence), to persons present in Australia (together, the Operational Prohibitions). Regulated interactive gambling services include wagering services (with the exception of online in-play sports betting services, which is prohibited) and lottery services (with the exception of online instant or scratch lotteries, which are also prohibited). In addition, the IGA prohibits the advertising in Australia of 'prohibited interactive gambling services' and, unless the relevant party is licensed in Australia, 'regulated interactive gambling services' (the Advertising Prohibition).

The IGA targets the supply of online gambling to residents of Australia by offshore operators, but does not prevent Australian residents from accessing those offshore services, or the provision of services by Australian operators to customers in other countries.

A defence is available for an alleged breach of the IGA where the operator did not know, or could not reasonably have known, that their service had an 'Australian customer link,' that is, that any or all of the customers of the service were physically present in Australia.

Legal and regulatory framework

i Legislation and jurisprudence

Australia is a federation. In practice, this means that legislative power is divided between the federal government and the eight constituent states and territories. Traditionally, the power to regulate gambling activities in Australia was reserved by the states and territories.

This changed in 2001 with the enactment of the IGA.

Whereas the IGA regulates interactive (or online) gambling services, state and territory legislation continues to regulate land-based gambling activities3 and sets out different regulatory frameworks for different types of gambling (both remote and land-based gambling), including casinos, sports betting, poker machines and lotteries.

The IGA prevails over state and territory legislation to the extent of any inconsistency. However, even where certain conduct does not contravene the IGA, it may nonetheless be in breach of state and territory gambling laws.

In addition to regulating the manner in which gambling is conducted, legislation in each Australian state and territory also establishes separate regulatory bodies.

Even though the federal government's proposed poker machine regulation in November 2012 was unsuccessful, there remains the possibility that the federal government may intervene in the future to regulate further land-based gambling, particularly poker machines, or direct state and territory governments to reform particular regulatory frameworks for other types of gambling.

This is clear from the federal government's critical role in developing and passing the National Consumer Protection Framework (the NCPF), a framework of 10 mandatory minimum standard measures, which is intended to minimise gambling related harm for Australian consumers (see Section VII, below).

ii The regulators

The key responsibilities assigned to the state and territory regulators include granting licences, monitoring compliance of gambling operators and enforcement of legislation where necessary. The key regulators in each jurisdiction are:

  1. New South Wales: Liquor and Gaming NSW;
  2. Victoria: Victorian Commission for Gambling and Liquor Regulation and the Department of Justice and Regulation;
  3. Australian Capital Territory: ACT Gambling and Racing Commission;
  4. Northern Territory: the NTRC;
  5. Western Australia: Department of Racing, Gaming and Liquor;
  6. South Australia: the Consumer and Business Services Department;
  7. Tasmania: Liquor and Gaming Commission;
  8. Queensland: Office of Liquor and Gaming Regulation; and
  9. Australia-wide: the ACMA.

In certain states and territories, a different regulator is responsible for the regulation of casinos. For example, the Independent Liquor and Gaming Authority (ILGA) is responsible for determining the regulatory arrangements that apply to the operation of casinos in New South Wales. Additionally, separate government departments are responsible for regulating lower-risk gambling activities such as trade promotions, and certain racing and sporting bodies have been given the right to regulate certain activities of individual and corporate licensed bookmakers.

iii Remote and land-based gambling

The Australian legislative framework for the gambling sector distinguishes between remote and land-based gambling; both are regulated at the federal and state and territory levels.

As indicated in subsection i, above, interactive (or online) gambling services are regulated at the federal, and state and territory levels, while land-based gambling is regulated mostly at the state and territory level.

At the state and territory level, the distinction is due in part to the different regulatory frameworks that exist for the different types of gambling services, such as casinos and gaming machines. In addition, the distinction can be attributed to the rapid evolution of the market and the often outdated legislation at the state and territory level. For example, in New South Wales, the Unlawful Gambling Act 1998 (NSW) (NSW UGA) does not contemplate online gambling. However, the preferred position of Liquor and Gaming NSW, the New South Wales regulator, is that the NSW UGA applies equally to both online and offline forms of gambling.

iv Land-based gambling

Land-based gaming is regulated largely by state and territory legislation, which is principally directed at gambling products or services that are venue-based. These include operators of wagering and lottery terminals, and poker machines. However, certain federal laws apply to land-based gambling, such as the laws relating to anti-money laundering and counter-terrorism financing (see Section IV, below).

Generally, an exclusive licence has been granted in each state or territory to conduct off-course betting in retail venues. Similarly, an exclusive licence has been granted to provide lottery products (which are made available for purchase by consumers from retailers, principally in newsagents).

Further, licensed venue operators are permitted to conduct land-based machine gaming (such as slot machines, known in Australia as poker machines). These venues include casinos, pubs and clubs. The sole exception to this principle is in Western Australia, where poker machines are only permitted in casinos. Certain restrictions are imposed on the operation of gaming machines by licensed venue operators, such as caps on the total number of poker machines in any particular venue, locality or in the jurisdiction as a whole. The regulatory regime in respect of poker machines differs substantially from jurisdiction to jurisdiction with Victoria, for example, having a mandatory pre-commitment system in place (which players can opt out of).

Until recently, there was a limited number of casino licences granted in each state and territory. However, in recent years, this exclusivity has been relaxed. Previously, in New South Wales, the exclusive casino licence was held by Echo Entertainment Group Ltd (now The Star). In 2014, the New South Wales state government granted a licence to Crown Resorts for the construction and operation of Crown Casino at Barangaroo in Sydney (which is scheduled for completion in 2024). Similarly in Queensland, the government is in the process of granting additional casino licences to various private entities.

v Remote gambling

The IGA prohibits the supply of online gambling services to persons present in Australia, unless they are wagering or lottery services and the service provider is licensed by a regulatory authority in an Australian jurisdiction. However, the ability of wagering operators to provide remotely in-play sports betting is restricted to bets placed over the telephone via a voice call or via a 'place-based betting service', that is, using 'electronic equipment' at the venue of a licensed operator.

Generally speaking, licensed operators may offer remote or online gambling services and no distinction exists between the online platforms or devices on which a gambling product may be offered to customers.

Licences granted to Australian operators to provide gambling services online often impose restrictions on the location and manner in which the licensed operator may conduct its gambling business. For example, gambling operators licensed by the NTRC are required to locate various aspects of their operations in the Northern Territory. In addition, the conditions of the licence have the effect that bets are deemed to be placed, received and accepted in the Northern Territory for the purposes of the licence, irrespective of where the customer placing the bet is located.

Various restrictions and requirements exist at the state or territory levels that apply to licensed online wagering operators (even where based in another state or territory). These restrictions set out mandatory requirements relating to advertising, warning messages and pre-commitment and, in many jurisdictions, there exists the requirement to pay a product fee in respect of races and some sporting events that take place in that state or territory and a point of consumption tax (PoC Tax) in respect of revenue generated by customers of a particular state or territory (see Section VII, below).

vi Ancillary matters

Depending on the gambling service, ancillary licences may be required in addition to the principal licence granted to the operator to conduct the gambling business.

For example, in addition to licences granted to operators that conduct gambling activities in a casino or other land-based venue, separate licences are required to be held by manufacturers and suppliers of poker machines, as well as testing agents.

In most cases, key employees or close associates of licensed operators are required to hold a separate licence, or at least be approved by the regulator prior to commencing their role.

vii Financial payment mechanisms

There are a limited number of financial mechanisms that are prohibited in Australia for use as payment in connection with gambling services. For example, the IGA prohibits licensed online wagering operators from providing to Australian customers, or facilitating the provision through third parties, credit for use in connection with the operator's services. Throughout 2019, various Australian financial institutions introduced a limit on the use of credit cards for gambling-related purposes (see Section VII, below).

Additionally, Australian gambling laws do not, at either the federal or state and territory level, contemplate the use of cryptocurrency as a mechanism for payment in connection with online gambling services. However, the NTRC has imposed a restriction on all of its licensed online wagering operators accepting cryptocurrency as a form of payment for bets placed with the operator.

The licensing process

i Application and renewal

The process involved in applying for a licence to conduct a gambling business in Australia depends on the type of licence and the jurisdiction in which it is sought. For example, in respect of remote wagering, the Northern Territory is the leading licensing jurisdiction in Australia and licences are granted by the NTRC. While other states and territories have their own licensing regimes, these regimes have not been 'tried and tested' in the same way as the Northern Territory regime.

There are a number of licensing options, depending on the nature of the gambling service to be provided. Licences may be granted to conduct bookmaking and online lotteries. For simplicity, we have limited our response to the process relating to the grant of sports bookmaking licences.

In order to be eligible to obtain a licence, applicants must be registered in Australia as a corporate entity under the Corporations Act 2001 (Cth). The company and key personnel must also meet suitability and probity requirements prescribed by the relevant licensing authority.

In addition to satisfying the eligibility requirements, an applicant will generally need to provide the following information:

  1. the applicant's certificate of registration and a copy of its constitution;
  2. police check documentation for each key employee;
  3. a business plan;
  4. prescribed financial and personal information, both for the applicant and key employees;
  5. the current prescribed licence fee; and
  6. a deed of release and authorisation to enable the regulator to conduct all necessary inquiries.

The licensing process will typically last for up to nine months.

The duration of the licence will depend on the nature of the gambling service being provided and the agreement reached between the licensing authority and the operator, as set out in the licence conditions.

In light of the investment required in respect of land-based gambling operators, exclusive totalisator and casino licences typically remain in effect for a term exceeding 10 years.

ii Sanctions for non-compliance

Restrictions on the manner in which a gambling business may be conducted are usually contained in the terms and conditions of a licence and the underlying legislation. Failure to comply may lead to sanctions for breach of the licence, contravention of prohibitions set out in the relevant legislation, or both.

This most frequently arises as a result of periodic reviews conducted in connection with the operation of a casino. In many cases, the casino may be found not to have complied fully with the terms of its licence, resulting in the imposition of a fine and other penalties.

As it is beyond the scope of this chapter to outline the full framework for liability, our analysis is set out in general terms. Offences and sanctions in respect of non-compliance with licence conditions and the relevant laws vary between the states and territories.

At the federal level, the operational prohibitions under the IGA carry significant penalties of up to 5,000 penalty units for a criminal offence (equivalent to up to A$5.25 million for a corporation) and 7,500 penalty units under the civil penalty provision introduced by the IGA Amendment Act (equivalent to up to A$7.875 million for a corporation).


Generally, liability is placed on the operator of a prohibited gambling service rather than the customer for the participation in such services. However, liability may be placed on individual users of gambling services in limited circumstances. For example, gambling legislation in New South Wales and Western Australia prohibits the placement of a bet on an Australian race with an unlicensed wagering operator. Notwithstanding these prohibitions, we consider it unlikely from a policy perspective that authorities will prosecute individuals under these provisions.

Overseas operators

An overseas operator may be found liable where an offence provision is stated expressly to have extraterritorial effect. The offence provisions in the IGA are expressed to apply extraterritorially. However, the practical difficulties that exist in enforcing Australian legislation against overseas operators under the IGA were addressed by the IGA Amendment Act. New powers were conferred on the ACMA, including the ability to notify international regulators of licensees acting in contravention of the IGA.

Directors and officers

There is no general principle extending liability to directors or officers of a gambling operator for the acts of a company. However, in cases where there is a prohibition on certain activities, certain legislation extends these prohibitions to the directors and officers of the company in line with the aiding and abetting provisions of Australia's criminal laws. For example, Section 53 of the NSW UGA stipulates that a director of a corporation that is in breach of the NSW UGA will commit an offence where the director 'aids, abets, counsels or procures the commission of the corporate offence'.

At the federal level, directors and officers of operators acting in contravention of the IGA can also be nominated by the ACMA to a 'Movement Alert List' maintained by the Department of Immigration and Border Protection, with the aim of restricting their travel to or from Australia.


As a general principle, various parties may be found liable under the aiding and abetting provisions of Australia's criminal laws. The broad language of the advertising prohibition also extends liability to marketing affiliates.

The IGA Amendment Act also extended liability under the IGA to parties such as business-to-business (B2B) service providers, who may be considered to have 'aided and abetted' the commission of either civil or criminal offences under the IGA (see Section I, above). This will also extend to include directors and officers.

Payment processors and internet service providers

Although the statutory prohibitions do not extend liability expressly to entities involved in money transfers where money is used for gambling purposes, payment processors need to be aware that there is risk in certain circumstances that liability may arise under the aiding and abetting provisions of Australia's criminal laws, as set out above.

There is currently no legislative requirement placed on payment service providers and internet service providers (ISPs) to implement technical measures (such as geo-blocking) to prevent Australians from accessing a site permitting access to prohibited gambling content (including services provided by an illegal, unlicensed offshore operator).

However, in 2015 the federal government ordered a review of the IGA (the O'Farrell Review) in advance of the introduction of the IGA Amendment Act. In its response to the recommendations of the O'Farrell Review, the government indicated that it would discuss with banks and ISPs options for the introduction of payment blocking and ISP blocking technologies as a means of restricting the access of persons located in Australia to illegal interactive gambling services as part of a three-stage plan proposed by the federal government to implement the recommendations of the O'Farrell Review.

In November 2019, it was announced that the ACMA would implement an additional measure in accordance with its powers under the Telecommunications Act 1997 (Cth) (the Telecom Act) to block illegal offshore gambling websites. In essence, moving forward the ACMA may make a disruption request to an ISP to block a nominated offshore illegal gambling website.


i Money-laundering

Under the Anti-Money Laundering and Counter-Terrorism Financing Act (Cth) (2006) and corresponding regulations (collectively the AML/CTF Law), gambling operators in Australia are required to comply with a number of strict reporting and procedural obligations, including, but not limited to:

  1. verification and ongoing due diligence of the identity of all customers who open an account with the operator;
  2. maintaining an anti-money laundering and counter-terrorism financing programme (AML/CTF programme), which outlines how they will comply with their obligations under the AML/CTF Law;
  3. regular reporting to the Australian Transaction Reports and Analysis Centre (AUSTRAC), the body responsible for enforcing the AML/CTF Law, of all suspicious matters, threshold transactions, compliance reports and international fund transfers; and
  4. keeping records of all transactions, electronic funds transfers, customer identification procedures, AML/CTF programmes and due diligence assessments.

Penalties for non-compliance with the AML/CTF Law are significant.

In 2015, AUSTRAC filed an action in the Federal Court against three Tabcorp Group companies for 'extensive, significant and systemic non-compliance' with the AML/CTF Law. In March 2017, the Federal Court approved a settlement agreement under which Tabcorp agreed to pay to AUSTRAC a A$45 million penalty (and costs) for contravention of the AML/CTF Law.

In 2019, various allegations that Crown Resorts and its associates had engaged in money-laundering were raised by various media outlets. As a result, the ILGA has established an inquiry into those allegations (see Section VII, below).

ii Organised crime and match-fixing

In Australia, match-fixing is dealt with under relevant criminal legislation in most jurisdictions, (e.g., in New South Wales, Part 4ACA of the Crimes Act 1900 (NSW)). Under legislation in most Australian jurisdictions, wagering operators are required to enter into integrity agreements with each relevant racing controlling body and the leading sporting bodies on which they offer betting products.4 These agreements allow the operator to use the statistical information relating to the sporting or racing events (and participants) in return for a fee and on the condition that they agree to cooperate with these bodies by providing information about their customers' betting patterns and behaviour to assist in the investigation of match-fixing.

In August 2017, the federal Minister for Sports, the Honourable Greg Hunt, announced a review of Australia's sports integrity arrangements to be led by the Honourable James Wood AO QC (Wood Review). As part of the federal government's response to the recommendations that arose from the Wood Review, the Department of Health was given the responsibility of developing a federal regulatory framework for sports integrity. This is known as the Australian Sports Wagering Scheme (ASWS). The purpose of the ASWS is to safeguard the integrity of Australian sport and provide a sports integrity framework for sports wagering regulation at the federal level. It is anticipated that the ASWS will be operational by July 2021.


All Australian companies, including gambling operators, are required to pay corporate income tax (currently 30 per cent)5 and goods and services tax (GST) of 10 per cent on all sales. GST is also payable by overseas suppliers of goods and services, including offshore gambling services, to Australian customers.

In addition, a number of additional taxes are imposed specifically on gambling operators. These taxes are imposed by the relevant licensing jurisdiction and represent a significant source of revenue for state and territory governments. The nature and extent of these taxes vary significantly, and include:

  1. direct gambling taxes calculated by reference to the gambling revenue of the company (as set out in the laws of the licensing jurisdiction);
  2. licence fees paid initially or on a periodic basis (depending on the licence held). In the case of exclusive licences such as retail totalisators, there is usually a sizeable upfront fee payable;
  3. fees charged by sports or racing control bodies in consideration for the use by wagering operators of race field and sports fixture information. This fee is generally calculated by reference to a percentage of gross revenue or turnover of the wagering operator in connection with the relevant sporting or racing event; and
  4. in the majority of states and territories, a PoC Tax, payable as a percentage of revenue derived from customers located in the relevant jurisdiction (see Section VII, below).

Advertising and marketing

The extent to which advertising of gambling is prohibited (or restricted) depends on the type of gambling in question, the form of the advertising and the jurisdiction in which the advertising is conducted.

There is a complex arrangement of rules that regulate the advertising of gambling, including in state and territory legislation, which varies from jurisdiction to jurisdiction. In addition, there are industry codes (such as the Australian Association of National Advertisers Wagering Advertising & Marketing Communication Code), as well as more broadly applicable laws, such as federal consumer laws (which prohibit misleading and deceptive conduct).

For example, overlapping requirements under state and territory laws make it an offence to publish or otherwise advertise wagering services that, among other things:

  1. encourage a breach of the law;
  2. depict children under the age of 18, or target children under the age of 18;
  3. suggest that winning will be a definite outcome of participating in gambling activities, or exaggerate claims relating to winning;
  4. suggest that participation in gambling activities is likely to improve a person's prospects;
  5. promote the consumption of alcohol while engaging in gambling activities;
  6. are offensive, or are not published in accordance with decency, dignity or good taste; or
  7. offer an inducement to open a betting account or refer a friend to open a betting account, and in New South Wales, Western Australia and South Australia, participate in a gambling activity.

Strict laws apply specifically to gambling advertisements published in traditional media, such as in print and on television and radio, as well as digital media, such as website and social media advertising.

For example, in 2017, the ACMA approved and registered new industry codes banning gambling advertisements during the broadcast of live sports on commercial free-to-air TV, pay-TV and radio. Similar bans were also introduced for online advertising by the Communications Legalisation Amendment (Online Content Services and Other Measures) Act 2017 (Cth).

Additionally, the Victorian government enacted a law in 2018 that introduced prohibitions on the display of gambling advertising on public transport, within 150 metres of a school, and on public roads, road infrastructure and road reserves. These prohibitions cover both static betting advertising (including billboards, banners, rolling static displays and the like) as well as movable and digital billboards displaying moving or video images.

With the implementation of the NCPF, stricter, state-specific advertising laws, particularly with respect to advertisements that are considered to offer an inducement to Australian customers to gamble, are being introduced (see Section VIII, below).

Land-based advertising in pubs, clubs and hotels where retail betting is offered is also subject to restrictions.

There are also strict requirements relating to the display of responsible gambling messages, which vary greatly from jurisdiction to jurisdiction. These messages are required to be included with all advertising material that is published by a gambling operator, including at physical and virtual points of sale.

The Australian Competition and Consumer Commission (ACCC) has also brought a successful action against an Australian online wagering operator for advertising that was deemed to be misleading and deceptive by the Federal Court.6

The year in review

i Point of consumption taxes

In early 2017, the federal government discussed the possibility of introducing a PoC Tax for gambling operators that would apply federally. No legislative proposals introducing this tax have been released to date.

However, since 2017, each Australian State and Territory (save for the Northern Territory) has introduced separate PoC Taxes.

In July 2017, South Australia introduced a PoC Tax payable by betting operators on bets placed by customers in South Australia at a rate of 15 per cent of net wagering revenue. During 2018, Queensland, Victoria, New South Wales, Western Australia and the Australian Capital Territory announced the introduction of a similar PoC Tax framework, each with different nuances specific to the relevant jurisdiction. More recently, in 2019, Tasmania followed suit to also implement a PoC Tax framework.

The Northern Territory has expressed opposition to the introduction of a PoC Tax.

Under the PoC Tax regimes, betting operators are required to pay tax on revenue generated from the state in which bets are placed, rather than from the state in which the operator is licensed. Despite initial attempts to harmonise the gambling taxation regime for wagering operators in Australia, the PoC Tax framework in each state and territory varies significantly in relation to the tax-free threshold, tax rate and importantly, the method for calculating taxable revenue.

Generally, the PoC Tax rates range from 8 per cent (Victoria) to 15 per cent (South Australia, Western Australia, Queensland, the Australian Capital Territory and Tasmania).

The effect of the PoC Tax on the viability of the wagering market in Australia has not been the subject of any significant empirical study. Accordingly, the repercussions for the Australian racing and bookmaking industries are largely unknown; however, it is likely to impact materially on the costs of the smaller Australian licensed wagering operators and is likely to lead to greater consolidation (see Section VIII, below).

ii The Lottoland case

On 28 June 2018, the Interactive Gambling Amendment (Lottery Betting) Act 2018 (the Lottery Betting Act) was passed by the federal parliament. The Lottery Betting Act has the effect of prohibiting the provision of services for the placing, making, receiving or acceptance of bets on the outcome of Australian and overseas lottery draws to persons located in Australia. Lottery betting services or 'secondary lotteries' are now classified as a 'prohibited interactive gambling service' under the IGA, the provision of which will be a breach of the IGA and may attract both a civil or criminal penalty. The Lottery Betting Act came into effect on 9 January 2019.

In response to the introduction of the Lottery Betting Act, various Australian operators that previously provided lottery betting services under a sports bookmaker licence ceased to supply that betting product. Among those Australian operators that had provided this form of betting product was Lottoland, which transitioned its betting product offering from lottery betting to other betting services which it referred to as 'jackpot betting'.

In early 2019, the ACMA conducted a review of the jackpot betting product offered by Lottoland. The ACMA came to the view that Lottoland's product was a game (rather than a betting product) and Lottoland was therefore providing a prohibited interactive gambling service in breach of the IGA. Lottoland disagreed with the ACMA's interpretation of the IGA and commenced proceedings in the Supreme Court of New South Wales to seek a declaration that its product was a betting product and therefore Lottoland was not providing a prohibited interactive gambling service in breach of the IGA.

The Supreme Court analysed the distinction between a 'bet' and a 'game' in the context of the IGA, as well as case law. On 26 July 2019, the court held that Lottoland's products are betting products and Lottoland was providing a lawful gambling service in compliance with the IGA.

iii The Crown inquiry

In July 2014, the New South Wales government granted a restricted casino licence to Crown Sydney Gaming Pty Limited (Crown Sydney) for the construction and operation of a casino at Barangaroo in Sydney (see Section II, above). Crown Sydney is a wholly owned subsidiary of Crown Resorts.

In one of the agreements underlying its licence, Crown Sydney undertook to ensure that it would prevent Stanley Ho, or an associate of Stanley Ho, from acquiring a direct or indirect interest, or beneficial interest, in Crown Sydney, Crown Resorts or a subsidiary of those companies.

In May 2019, Melco Resorts & Entertainment Limited (Melco) entered into a Share Sale Agreement (SSA) with CPH Crown Holdings Pty Ltd (CPH) to acquire approximately 19.99 per cent of CPH's shares in Crown Resorts in two stages (comprising an acquisition of 9.99 per cent in each stage), with the first stage to take place in May 2019.

Melco also announced its intention to seek representation on the board of Crown Resorts by various persons including Lawrence Ho. Lawrence Ho is a majority shareholder and director of Melco, and is the son of Stanley Ho.

Stage 2 anticipated that CPH would dispose of approximately 9.99 per cent of the shares in Crown Resorts to Melco or its nominee, with the transaction to occur before 30 September 2019.

However, following the media reports referred to in Section IV, above, the ILGA announced the establishment of an inquiry in August 2019 (the NSW Casino Inquiry) to:

  1. investigate the suitability of Crown Sydney to continue to hold its restricted casino licence;
  2. determine the suitability of Crown Sydney's associates, including Melco;
  3. investigate whether the SSA, and the subsequent sale of shares in Crown Resorts to Melco under each of Stages 1 and 2, constitutes a breach of Crown Sydney's restricted casino licence or the underlying agreements; and
  4. make recommendations as to the current casino regulatory framework in New South Wales.

In February 2020, Melco announced that it would not proceed with Stage 2 to purchase further shares in Crown Resorts. Irrespective of Melco's announcement, the NSW Casino Inquiry is proceeding with its investigation (which includes public hearings).

iv Credit cards

Throughout 2019, various Australian financial institutions implemented limits on the use of credit cards for gambling-related purposes. These financial institutions included Macquarie Bank, Citibank, Suncorp, Bank of Queensland, Virgin Money and American Express.

In December 2019, the Australian Banking Association (ABA) released a consultation paper on the use of credit cards for gambling-related purposes. The ABA is considering whether the use of credit cards for gambling-related purposes should be banned or whether practices should be adopted across the financial industry to minimise harm from gambling (including, for example, customer-directed credit blocks and specialist gambling support services).

Although there has been a prohibition at law on the provision of credit to customers by licensed gambling operators since 2017, restrictions on the use of credit cards for gambling-related purposes have not been implemented legally. Rather, it is a policy-led initiative that has been adopted by industry participants. This is similar to the position in the UK, the US and Canada, where initiatives relating to the use of credit cards for gambling-related purposes have been implemented by financial institutions.


i National Consumer Protection Framework

On 16 December 2018, following years of discussion, it was announced that all Australian state and territory governments and the Australian federal government had reached agreement in relation to the implementation of the NCPF. The NCPF will apply to all Australian licensed online wagering operators and, to a certain extent, third-party service providers such as payment processors. The NCPF is a regulatory framework that sets 10 mandatory measures and is intended to minimise gambling-related harm through providing greater protection for Australian consumers. The measures are viewed as a minimum standard only and scope exists for the states and territories to introduce additional or more onerous measures.

The measures include, among others, the prohibition on the supply of lines of credit by wagering operators, prohibitions on specific advertising inducements, the implementation of a voluntary opt-out pre-commitment scheme, consistent responsible gambling messages in gambling advertisements and the development of a national self-exclusion register.

All of these measures were anticipated to come into effect gradually over a period of 18 months, beginning on 26 November 2018. Although various NCPF measures are already in place (such as the prohibition on the supply of lines of credit by wagering operators and the prohibition on specific advertising inducements), various measures are in the process of being implemented. It is unlikely that any of the outstanding measures will be introduced until late 2020 (at the earliest). For example, in December 2019, the Interactive Gambling Amendment (National Self-exclusion Register) Act 2019 and the National Self-exclusion Register (Cost Recovery Levy) Act 2019 were introduced to amend the IGA to establish a regulatory framework for the national self-exclusion register. Although these Acts have been passed, and assented to, by the Federal Parliament, the ACMA as the regulator responsible for the administration of the national self-exclusion register has advised that it will not be operational until June 2021.

ii Advertising restrictions

As indicated in Section IV, above, a suite of reforms have been introduced since 2017 that has significantly changed the way in which sports betting operators are permitted to advertise their services.

In particular, as part of the NCPF, each Australian state and territory has introduced laws that prohibit specific advertising inducements. In essence, a sports betting operator is prohibited from publishing to the world at large an advertisement that offers a credit, voucher or reward to a person as an inducement either to open a betting account or refer another person to open a betting account. In New South Wales, Western Australia and South Australia, the scope of these prohibitions extend further to prohibit sports betting operators from publishing an advertisement that offers a reward, benefit or consideration to a person to participate or continue to participate in a gambling activity.

There are limited exceptions to the prohibitions on specific advertising inducements. An example of this is in circumstances where an advertising inducement is offered to an existing account holder of the sports betting operator in direct marketing or, in certain jurisdictions, where promoted on a racing platform.

Additionally, sports betting operators are prohibited from offering a bonus bet to a person unless the winnings from a bet made with that bonus bet can be withdrawn immediately without being subject to a requirement that the account holder continue to bet with those winnings.

iii Consolidation

In December 2017, Tabcorp Holdings Limited (Tabcorp) and Tatts Group Limited (Tatts) merged after receiving the approval of the Australian Competition Tribunal.

Facing increasing regulatory costs and the greater competition posed by the merged entity that comprises Tabcorp and Tatts, who hold the exclusive right to offer retail wagering services across Australia, it is likely that many Australian licensed wagering operators will look to the international market for support, which is likely to result in further consolidation. This is evidenced by the acquisition in March 2018 of CrownBet and William Hill Australia by The Stars Group, which is listed on the Toronto Stock Exchange, and the acquisition in November 2018 of Australian wagering operator Neds by Ladbrokes Australia, whose parent company GVC Holdings is listed on the London Stock Exchange. More recently, in October 2019, Flutter Entertainment (which owns Sportsbet) announced its intention to merge with The Stars Group. This merger was considered by the ACCC, which granted informal approval of the merger in February 2020.


1 Jamie Nettleton is a partner and Shanna Protic Dib is a solicitor at Addisons.

2 It is possible for the purchase of a product or service (at normal retail value) to be a condition of entry.

3 There is also specific state and territory legislation regulating interactive gambling, for example, Chapter 7 of the Gambling Regulation Act 2003 (Vic).

4 Generally, these agreements are entered into by wagering operators with the leading sporting bodies on a national basis.

5 It is proposed that this will be reduced to 25 per cent for businesses whose annual turnover is less than A$50 million by 2026–27.

6 Australian Competition and Consumer Commission (ACCC) v. Hillside (Australia New Media) Pty Ltd t/as Bet365 [2015] FCA 1007.

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